4 factors to consider when choosing eco-friendly promotional products
Green promotional products are less expensive per impression than almost any other media available. With that in mind, there are few better ways to effectively build your brand today than with green promotional products.
There are four key elements you should take into account before you pick up the phone and call an eco-friendly promo products supplier.
1. What are your primary intentions for branding with green promo specialty items?
Before you start browsing through online catalogs understand what you want to accomplish with green promotional products. Obviously, green promotional products are meant to promote your brand and increase awareness among your current customer base. But they can also be primarily used to increase sales, unload inventory and procure new clients as well.
2. Budget vs. outcome
If you think taking out an ad in a national magazine will yield a lower cost-per-impression than a green promotional product, you may be shocked to learn the truth. In fact, the cost-per-impression of an eco-friendly bag, cap, wearable or writing instrument (ranging from $.002-.016) is lower than the national average of a magazine ad ($.033).
Marketing budget aside, you still need to align the value of the outcome with the type of green promotional product you are using. Don’t hand out an expensive green promotional item just because you convert a visitor to your site to a paying customer.
3. What type of green promotional products will your customers deem useful?
Think utility, first and foremost. It is also wise to consider where your green promotional product will end up. A high rate of recall is what you are striving for.
A majority of the green promotional products on the market today will be used at home or in the office, with only a fraction of your customers keeping them in their car or directly on their person. To create a favorable impression, brand your company’s logo on a green promotional product that keeps true to your mission or service.
4. Choose a knowledgeable green promotional products supplier
The ideal green promotional products supplier will have customer service experts on staff that can expedite your questions with informative information. Those who operate under the best practices will always listen to your needs first, suggest the best products accordingly and provide you with price point alternatives.
A word of caution. Be wary of the supplier or sale rep that gives you only higher priced alternatives and has no regard for your budget. Trustworthy green promotional products suppliers will not only deliver your order on time, but they will openly offer candid advice on the art work you supplied.
Not sure of your artistic direction? Reputable suppliers have graphic designers on staff that can provide proofs for any project.
When used properly, green promotional products can help you build your brand effectively without putting a large dent in your budget.
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